Soulful Sales With Ruth Poundwhite
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.
Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
Episodes
225 episodes
#99: The 5 Elements of Offers That Sell NOW (No, You Don't Need to Start Over)
If your offers have felt harder to sell lately, that's not a sign your business is broken or that you need to throw it all out and start over. The stuff that's actually working right now is so much simpler than we make it. In this episode I'm s...
#98: Turning a $27 Offer Into a $300 Sale (Average Order Value Explained)
I took a $27 offer and turned it into an average sale of nearly $300, without changing the offer, the price or the traffic. In this episode I'm walking you through exactly how, because it comes down to a key sales number that most people aren’t...
#97: A Launch Debrief Is a Gift to Your Future Self
I ran two big sales last year. One of them I can tell you everything about, but the other one just takes up space in my head labeled, "that didn't go great," and I couldn't tell you any reason why! So today I'll share why that difference actual...
#96: How AI Connectors Are Freeing Up Our Creativity (A Roundtable Discussion)
When it comes to automating my business, I've always been a little bit behind. Not by choice, just because my brain isn't quite wired that way. But AI has genuinely changed everything for me, and I'm so excited to share this conversation, where...
#95: How to Make Your Freebies Actually Pay (& Why One Freebie Won't Cut It)
Most of us think of freebies as list-building tools. But the smartest thing I've done in my business is to start thinking of them as the first step in my sales process. Not in a gross, pushy way that stops them being helpful, but in a way that ...
#94: The Fears That Came Up Launching My Brand New Offer
Launching something new can bring up a LOT, even when you’re experienced, even when you know what you’re doing, and even when the launch is actually going well!In this behind-the-scenes episode, I’m sharing the real mindset wobbles, fear...
#93: How Claude Ran My Last Sale
Last year, I ran a Black Friday sale of daily deals… and the workload was a lot.A few weeks ago, I ran another eight-day sale with new offers, new sales pages and lots of moving pieces - while deep in marathon prep and recovery ...
#92: My Email List Shrank (Here's What I'm Doing About It)
In this episode I share something vulnerable: that my email list has not been growing. In fact, it has been shrinking. I'll walk you through exactly what has gone wrong and the strategy I'm using to turn it around.I’m sharing the real nu...
#91: Difficult Clients, Refunds, and the Dark Side of Entrepreneurship - A Conversation with My Mastermind
It is very easy to feel alone when something goes wrong in your business - a refund request that feels personal, a client who turns on you, a payment that fails and goes quiet, or something bigger that knocks the wind out of you. But these thin...
#90: How Claude is Actually Running Our Businesses (Part 2)
In this second conversation on Claude (you can listen to the first one here, in any order) the Weird Hermits mastermind dive deeper into what Claude skills actually are, share more use cases (dynamic sales pages that update themselves, testing ...
#89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)
I have been having the most exciting conversations behind the scenes lately with my mastermind about what Claude is capable of. So many of us have made the switch from ChatGPT to Claude and are honestly doing mind blowing things with it. So I t...
#88: How I Use AI to Tighten My Launch Emails and Sell More
What if you didn't need to write new launch emails every time you relaunch an offer? What if the emails you already have, with a little bit of AI assisted tweaking, could actually perform better than anything you would write from scratch? That ...
#87: How I Use AI in My Business to Save Energy and Sell More Sustainably
As someone with limited energy and a brain that can so easily get stuck in overthinking and self-doubt, AI has genuinely changed the way I run my business. In this episode, I'm sharing five ways that I use AI to build more support behind the sc...
#86: 5 Lessons From 48 Business Owners About What’s Actually Working in 2026
I have just wrapped up the fourth annual Soulful Sales Summit where I spent time with 48 business owners talking about what's actually working and selling for them in 2026. And honestly, what they shared was both reassuring and surprising! So i...
#85: One Signature Offer or Multiple Offers? How to Choose What Works for You
There is so much pressure online to find the one perfect offer and go all in on it. But the truth is there are many ways to build a sustainable business that works, and this episode will help you trust the path that fits you best.I...
#84: Reclaiming the Funnel: A Soulful Way to Automate Sales
Your sales should not have to depend on you feeling energetic, being super visible, and being seen everywhere on the internet. So today we're talking about why setting up a funnel might actually be one of the kindest things you can build in you...
#83: Why Selling Feels Different in 2026 (And What Actually Works Now)
If selling your offers has felt a little bit different lately, you are not imagining it. AI has changed the online space, content is everywhere, and buyers are more discerning about where they spend their money, but I promise you, it is not all...
#82: Selling, Summits & Showing Up Imperfectly: A Real-Life Update
This episode wasn’t planned. At all. I’m recording it messy, tired, mid-marathon-training, and deep in summit prep… because the message needed to be said. If you’re struggling with ‘shoulds,’ this one’s for you.🔗 Links:
#81: How to Sell Every Day (And Feel Good About Doing It)
Want to know a secret about selling? The people who feel calmest about it aren’t the ones selling less, they’re the ones who sell more often. And this episode will show you why.In this episode, I’m sharing why selling every day isn’t abo...
#80: Burnout, Boundaries & Bodies Roundtable Discussion
Today's special roundtable discussion is a really important one, all about listening to our bodies, setting boundaries and running our businesses in a way that is truly sustainable for the future and not based on how we think we should...
#79: My Biggest Money Mess Yet, and the Financial Habits That Saved Me
In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.In this epis...
#78: Making More Money with Less Time, Energy & Effort in 2026 - A Conversation with My Mastermind
If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2...
#77: Honouring All Parts of Yourself - ADHD, Intuition & Inner Magic with Nikhi Joshi
If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even s...
#76: Breaking Up with Facebook: Why I Moved My Community to Skool
I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what suppor...
#75: How I Went From High-Ticket Burnout to Serving 8,000+ Students
A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems th...