Soulful Sales With Ruth Poundwhite
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.
Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
Soulful Sales With Ruth Poundwhite
#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
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What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?
Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content.
Pssst... Destini is speaking at the upcoming Aligned AI Summit, join the waitlist here.
Episode Highlights:
💭 [10:10] "That's when I knew I was onto something - I was getting people email me back and say, your emails are so good I started saving them into this special folder because I didn't want to miss them"
💭 [14:20] "In not just every newsletter, but almost every single section, I'm directing them to that next step [with a strong call to action]"
💭 [19:29] "I have a system and my system always starts with my promotional calendar, because if you're wanting to monetize, you always have to start with what you're selling and then you create content to support that"
Destini's Links:
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Other Links:
⭐️ Ends Jun 16: Workshop on How To Build Sales Pages, Freebies & Tripwires With AI
Build sales pages, freebie landing pages & tripwire pages with AI, in your voice & your visual style, in a fraction of the time.
By the end of the workshop you'll have the full workflow ready to use, plus a hands-free method for getting AI to write and edit the code so you never touch HTML yourself.
QUICK LINKS:
👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.
✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.
🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.