#73 : Behind the Scenes of My Mastermind’s Black Friday Plans

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.

This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working for us right now, plus how to stay grounded and make decisions that support your energy and your income.

With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith Mariah, Liz Stapleton, Steph Blake, Tara Reid and Ruth Poundwhite.

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🎧 Tune in to hear:

• Why there’s no one-size-fits-all Black Friday strategy (and how to find your way)
• Creative promo ideas that go beyond discounts - like anti-Black Friday freebies and daily deals
• The mindset reframe that helps you stop overthinking and just decide
• How to use Black Friday as a deadline for action instead of pressure to hustle
• Small tweaks to make your sale feel aligned, intentional, and fun again

💭 [23:35] "For more than 10 years I've done an anti Black Friday sale. So I don't sell over Black Friday. It is one of my biggest income weeks of the year, even though I'm only leading with freebies."

💭 [41:19] "There are so many different ways that you can repurpose things that you already have. Because I guarantee that everybody has at least one thing that they can sell. Even if it is a $5 digital product."

💭 [60:00] "I try to think of business as like playing a video game and you're just trying to see what's on the next level."

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