#93: How Claude Ran My Last Sale

Last year, I ran a Black Friday sale of daily deals… and the workload was a lot.

A few weeks ago, I ran another eight-day sale with new offers, new sales pages and lots of moving pieces - while deep in marathon prep and recovery - and this time, I genuinely had fun doing it.

In this episode, I’m sharing what changed, including how I used Claude to turn a messy, overwhelming project into a step-by-step plan that actually felt doable.

I’ll also share why the real magic isn’t just asking AI to write things for you, but training it properly, using it to reduce cognitive load, and letting it support the way your brain actually works.

Plus, I’m introducing my new offer, the Aligned AI Lab, created to help you use AI in practical, values-led ways that support your capacity, sales and business.

🎧 Tune in to hear:

• How I ran an eight-day low-ticket sale with way less overwhelm
• How Claude helped manage the project with a special document
• Why AI brand training makes such a big difference
• The one habit shift that has changed the way I work with AI
• Why this has changed the way I’ll sell going forward

💭 [09:42] - "I took all that stuff that would be messily arranged in my brain and I just let it go and gave it to Claude."

💭 [14:27] - "I am an online business expert who has been doing this for what, 18 years? And that is the way I want for you to apply AI - not as something to waste your time and get overwhelmed with, but to actually take over the stuff in your business and carry that cognitive load and the marketing load so that you have more time to go and sell more, reach more people, have more fun in your business and rest more."

💭 [16:14] - "I actually think there's so much better things we can be doing with AI than just focusing on content."

Links mentioned:

• The New Aligned AI Lab
• The Bot Shop (see the AI tools I sold during my sale)
• Join my free community for the Claude Show & Tell replay
• Episode #89: Why We Ditched ChatGPT for Claude - And the Use Cases That Blew Our Minds (Part 1)
• Episode #90: How Claude is Actually Running Our Businesses (Part 2)
• Wispr Flow (affiliate link)

🤖 The Aligned AI Lab is open at introductory monthly pricing 🤖

A monthly membership for heart-led offer creators who want AI workflows that actually take work off their plate. Real marketing tasks like sales pages, emails, and offers, all in your voice and style. The current monthly price is the lowest the Lab will ever be → ruthpoundwhite.com/lab

QUICK LINKS:

👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.

✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.

🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.